ComEd: Smart Ideas
Smart Ideas
How to make energy efficiency relatable and eye-catching?
We created a family of animated appliances to explain energy saving tips and programs to ComEd consumers. Over a period of four years, we ran this campaign featuring video, print, out of home advertising and digital/social. It was a success—and surpassed our goal for consumer awareness of the energy efficiency program two years earlier than planned.
My role: ACD/Art Direction
Kenny Haas, Andres Zamudio, Creative Directors
Peter Dusenberry, Brian Kille, Tyler Callich, Writers
Change your bulb billboard
Too Cool Can Cost You
It's time for the old fridge to retire, and the new fridge to take over- but he can't forget the lessons dad taught him.
My role- ACD
Creative Director- Kenny Haas
Writer- Brian Kille
Director- Nick Yiannoulous/The Mill
TV, cinema and pre-roll
Cats and Dogs
60 second spot highlighting benefits of having a smart thermostat through competitiveness over comfort. TV, cinema and pre-roll
My role- ACD
Creative Director- Kenny Haas
Writer- Tyler Callich
Director- Nick Yiannoulous/The Mill
TV, cinema and pre-roll
Energy Workout
Get your electric bill in shape with a smart power strip.
My role- ACD
Creative Director- Kenny Haas
Writer- Tyler Callich
Director- Nick Yiannoulous/The Mill
TV, cinema and pre-roll
REbates billboard
The Power of Retirement
It's time for retirement for the old incandescent bulb, he's happy to let energy efficiency take over the job.
My Role- ACD
Creative Director- Andres Zamudio
Writer- Brian Kille
Director- Nick Yiannoulous/The Mill
TV and pre-roll