Marie Walz Creative
Marie Walz Creative
This campaign was launched to integrate all of ComEd's programs under one voice, and to evolve the previous campaign which featured animated characters as spokespeople. In this updated iteration, people from all walks of life are excited and inspired by ComEd’s mission to make smarter power simple. But when a complex situation arises, everyday Energy Heroes come to the rescue to explain ComEd’s programs in a simple, relevant way.
This two-year campaign includes TV, radio, digital, print and outdoor.
Kids have the brightest ideas. Sometimes.
My role- ACD/Art
ACD/Writer- Bill Rodgers
SrAD- Renee Tovar
Director- The Norman Brothers
TV, cinema and pre-roll
Show your boss who’s boss.
My role- ACD/Art
ACD/Writer- Dan O’Connor
SrAD- Renee Tovar
Director- The Norman Brothers
TV, cinema and pre-roll
Interested in saving your energy? Larry shows you how.
My role- ACD/Art
ACD/Writer- Dan O'Connor
Director- The Norman Brothers
TV, cinema and pre-roll
Saving energy at work’s not lazy, just smart.
My role- ACD
ACD/writer- Dan O’Connor
SrAD- Renee Tovar
Director- The Norman Brothers
TV, cinema and pre-roll
My role- ACD/Art
ACD/Writer- Dan O'Connor
SrAD- Renee Tovar
Too many choices? Don't know what a lumen has to do with it? Let ComEd help you- look for the sticker at your retailer.
My role- ACD/Art
Creative Director- Kenny Haas
Writer- Dan O'Connor
Director- The Norman Brothers
TV, cinema and pre-roll
It's Peak Time! What does that mean? This dad gives the kids the lowdown.
My role- ACD/Art
Creative Director- Kenny Haas
Writer- Dan O'Connor
Director- The Norman Brothers
TV, cinema and pre-roll
A free facility assessment can help you save, and maybe even get that promotion.
My role- ACD/Art
Creative Director- Kenny Haas
Writer- Dan O'Connor
Director- The Norman Brothers
TV, cinema and pre-roll
Friendly tips from the neighbor can help you save energy and money.
My role- ACD/Art
Creative Director- Kenny Haas
Writer- Dan O'Connor
Director- The Norman Brothers
TV, cinema and pre-roll