Marie Walz Creative
Marie Walz Creative
Our team was tasked to create a campaign to launch Nobel Biocare’s digital dentistry’s workflow. This campaign was to lead up to their Global Symposium, without directly mentioning the workflow. We manifested “creative flow” visually in our executions.
In a creative flow state, the mind shifts from fast-paced beta waves to relaxed alpha and theta rhythms, following a circular, seamless path. Thoughts loop effortlessly, ideas connect naturally, and self-doubt fades away, allowing inspiration to emerge with ease. Time seems to melt as productivity and creativity spiral together, each turn bringing fresh energy and clarity. In this flow, work feels like gliding along a perfect curve–where ideas surface organically, guided by the mind’s natural rhythm.
Unifying the leader in amalgam separation, Solmetex®, with the leading provider of water treatment, testing and maintenance, Sterisil®, and the leading provider of modern isolation devices, DryShield®, under the Solmetex corporate umbrella, posed a unique challenge. The goal was to bring all brands together with one voice and cohesive brand strategy.
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A series of posters for Solmetex, bringing awareness of the need for dental waterline filtration and maintenance by highlighting little-known facts about the risk of untreated water.
Driving unprecedented results with professionals on social.
With its roots dating back to 1962, Waterpik™ stands as the #1 brand of water flossers. Although the brand had established a solid consumer presence on social, they weren’t actively trying to reach the dental professional audience. With competition becoming more prevalent in the dental professional space, they wanted to build a professional online community to help drive engagement and recommendations. SEE COMPLETE CASE STUDY HERE (opens in new window)
This campaign is highlighting the Waterpik Precision Tip as an important tool in hygienist’s arsenal to combat plaque and bleeding. Waterpik urges hygienists to become “Precisionists”, by taking pride in their detail oriented work, and by recommending Waterpik to their patients. This campaign has a social testimonial component with KOLs encouraging the dental community to be “Precisionists” in their work.
Our task was to find an interesting and creative way to launch Optibond 360, a new dental adhesive from Kerr. In dental trade publications, there is a “sea of sameness” with many of the product ads. We explored a number of concepts and employed message testing to land upon the winning ad, “Goes with Everything” for the US audience. A number of the other concepts are being leveraged for the international audience.
Cleartooth has developed a unique Xray sensor and software system that provides clearer 2D Xrays than traditional methods. In a crowded field, their product had a low level of awareness. We created an eye-catching campaign to inspire curiosity about the product and raise awareness. An email lead generation and Meta in-platform lead generation campaigns with landing page increased their sales leads as well.