Beauty Brands

Instagram campaign to launch Gabreille Union's hair product line for African American hair. We concepted photo shoots, video tutorials and animations to launch the brand. A lifestyle approach was utilized to show how the product is perfect for the on-the-go woman, and special attention was paid to the natural ingredients that make the products unique. Content generated by Gabrielle was also curated and used throughout the campaign.

My role: ACD
Senior Art Director: Elisha Rio Apilado
Photographer: Bree Weatherford
Writer: Cicely Haire